A simpler Badger Maps alternative for reps who need to know who to visit next
Badger Maps and ProxiPoint both help field sales reps manage accounts on a map. But they're built for different problems. If you're looking for something lighter, faster to set up, and focused on helping you act on the accounts already in your territory — ProxiPoint might be the better fit.
Why reps look for a Badger Maps alternative
Badger Maps can feel heavy for solo reps or small teams who just want to see nearby accounts and move. Route optimization is useful, but many reps don't need turn-by-turn routing — they need to know which accounts are worth visiting today. Pricing can be a barrier for individual reps not on a company plan. And some reps want something they can set up in 20 minutes, not 2 hours.
ProxiPoint vs. Badger Maps — which fits how you sell?
| Decision point | ProxiPoint | Badger Maps |
|---|---|---|
| Best fit | Reps who need to know who to visit next, without heavy setup | Teams whose day is built around multi-stop optimized routes |
| Primary workflow | Import accounts → see nearby → prioritize → visit → follow up | Build optimized route → drive the sequence → check in en route |
| Setup style | Self-serve, ~20 minutes from a spreadsheet | Guided onboarding, typically a team rollout |
| Spreadsheet / account-list import | The core starting point — CSV or Excel to map in minutes | Supported alongside CRM sync |
| Nearby account discovery | Central to the product — open the map, see who's close | Available within route planning |
| Visit prioritization | Priority, status, and follow-up context drive the day | Driven mainly by route sequence |
| Route optimization | Field planning and visit prioritization today; full multi-stop optimization is planned | Mature — its core strength |
| CRM dependency | None — works standalone from your account list | Strongest when synced to a CRM |
| Solo rep fit | Priced and designed for individual reps | Geared toward teams on company plans |
| Main advantage | Fastest path from account list to today's visits | Deepest route optimization and navigation |
Badger Maps is a stronger fit when full route optimization is the main requirement. ProxiPoint is built for reps who need a faster way to turn account lists into field visits, see nearby opportunities, and keep follow-ups moving without heavy setup.
Choose ProxiPoint if...
- You want to be up and running in under 30 minutes
- You work solo or with a small team
- You already have accounts in a spreadsheet and want to see them on a map immediately
- You want to focus on nearby accounts and plan your day without complex setup
- You don't need CRM integrations right now
Choose Badger Maps if...
- You need optimized multi-stop route planning
- Your team uses Salesforce, HubSpot, or another CRM and needs two-way sync
- You need manager-level visibility across a field team
- Turn-by-turn navigation is a must-have
Where ProxiPoint fits
ProxiPoint is purpose-built for field reps who want to open the app, see which accounts are nearby, and know exactly who to visit next. It's not trying to replace your CRM or become your full sales stack. It's the thing you use while you're in the field.
If you need an outside sales app that helps you act on your territory without a heavy rollout, or you're evaluating sales mapping software that gets out of your way — ProxiPoint is built for that.
Frequently asked questions
Is ProxiPoint a replacement for Badger Maps?
Not exactly. ProxiPoint covers the core field execution use case — see nearby accounts, plan your visits, log activity, follow up. It doesn't do turn-by-turn route optimization or CRM sync. If those are must-haves, Badger Maps may be a better fit. If you just need to know who to visit and act on it, ProxiPoint might be all you need.
Is ProxiPoint cheaper than Badger Maps?
ProxiPoint is designed to be accessible for individual reps, not just teams on company plans. See current pricing at getproxipoint.com. Badger Maps pricing is typically geared toward teams.
Does ProxiPoint do route optimization?
Not currently. ProxiPoint shows you nearby accounts so you can plan your visits. Full route optimization is on the roadmap. For now, if multi-stop optimized routing is critical, Badger Maps is the stronger choice there.
Can I import a spreadsheet?
Yes. ProxiPoint lets you import accounts from a CSV in minutes. That's one of the fastest ways to get started — bring your existing account list and see it on a map right away.
Is ProxiPoint better for solo reps?
ProxiPoint is built for exactly that. Solo reps and small teams who want to move fast without enterprise overhead tend to get the most out of it.
Can I use ProxiPoint with my CRM?
Not with a native integration right now. You can export accounts from your CRM to CSV and import them into ProxiPoint. Native CRM integrations are on the roadmap.
Turn your account list into a field plan
Import the accounts you already have, see them on a map, and know who to visit next — without a heavy rollout.
Related resources
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